Viral fades. ICONS endure.

The ICON Method: Build Brands Buyers and Followers Trust

In a world where top of feed doesn't mean top of mind, the ICON Method builds brands buyers and followers actually trust. Your brand isn't just content. It's a system, meticulously engineered around Identity, Clarity, Outcome, and Narrative — designed for enduring trust, not fleeting attention.

Beyond Content Creation: We're Your Content Architecture Firm

We Don't Create Content. We Engineer ICONS.

As your Content Architecture Firm, the ICON Method builds brand systems around your dream client or follower — not trends, not ego, not noise.

Modern Luxury Home with Infinity Pool
I

Identity

Define your Dream Buyer or Dream Follower — the one you're speaking to.

The Result: Crystal-clear focus, ensuring every piece of content resonates deeply and attracts clients you love working with.

C

Clarity

Sharpen your messaging until it cuts through distraction and noise.

The Result: Laser-focused communication that immediately conveys your unique value and expertise.

O

Outcome

Frame your brand around the real emotional and tactical wins you deliver.

The Result: Content that showcases transformation, not just features, making your value undeniable.

N

Narrative

Script your story to earn trust, drive desire, and move people to act.

The Result: Compelling stories that shift belief, build unwavering authority, and turn passive attention into decisive action.

Clarity in Message > Complexity in Edits

We believe in systems over trends and substance over noise. The ICON Method is born from a philosophy of intellectual rigor, creative discipline, and anti-guru independence.

Strategist

Defining your brand's core foundation with intellectual rigor and strategic precision.

Editor

Sharpening your voice with creative discipline until every word serves your authority.

Integrator

Constructing the systems for your brand's enduring success and compounding trust.

We build brands engineered for compounding trust, attracting your dream clients by helping them see the real value you deliver, consistently and authentically.

Cinematic Property Films

Stunning visual storytelling that transforms luxury properties into must-have experiences.

The Floating Masterpiece

This cinematic property film showcases a modern mansion on Flagler Drive, highlighting its unique architectural features and luxurious amenities through stunning cinematography and strategic storytelling.

$10M Waterfront Mansion Tour

This tour of a Boca Raton waterfront mansion highlights unique features like a private bowling alley and smart home technology, appealing directly to high-net-worth individuals seeking both luxury and entertainment.

The ICON Method in Action

See how each element of the ICON Method creates powerful, trust-building content.

Identity - Andy & Shea Glass "Who We Are"

This identity reel demonstrates the "I" in ICON by clearly identifying the ideal clients and crafting messaging that appeals to their specific wants, needs, and desires while staying authentic to the agents' origin story and their "why."

Identity Element Highlights:

  • Clear identification of target audience demographics and psychographics
  • Authentic presentation of the agents' personal brand and values
  • Strategic alignment between the agents' expertise and their ideal clients' needs

Are You Ready to Stop Chasing Views and Start Building an Empire of Trust?

ICON is for professionals who understand that in a noisy world, trust is the ultimate currency.

Realtors

Who know their brand is more valuable than just another listing video and are ready to wield genuine brand power.

Creators

Tired of the content churn, seeking strategic systems to build lasting authority and attract dream collaborations.

Professionals

Who understand that trust is the ultimate currency and are committed to building it systematically.

If you're ready to move from fleeting trends to enduring impact, you're ready for ICON.

Start Your ICON Journey
Professional Creative Tools and Planning

Pick Your ICON Path

Start your journey to ICON status — or cement your dominance.

Become an ICON — Jumpstart

$2,000
One-time purchase

Launch your strategic brand system with 3 precision-crafted reels, laying the foundational architecture for sustained trust and authority.

Dream Buyer/Follower Identity Mapping

Strategic Scripting and Messaging Clarity

3 High-Impact Reels (Awareness, Authority, Conversion)

3–5 Hour Content Capture Session

Full Editing, CTA Integration, Visual Branding

MOST POPULAR

Cement Your ICON Status — WorldClass

$5,000
One-time purchase

Deploy a full-scale system that elevates you above competitors forever, cementing your position as an undeniable ICON in your industry.

Full Dream Buyer/Follower Blueprinting

Advanced Storytelling and Messaging Strategy

4 High-Converting Reels

1 Save-Boosting Carousel Post

1 Cinematic Brand or MLS Film

Complete CTA and Distribution Strategy

Note: Discounts available for longer commitments in the Retainer section.

Professional Video Editing Workspace

Content Retainer Options

Commit to consistent content creation and save with our exclusive retainer packages.

Jumpstart Retainer

$1,800/mo
Save $200/mo

3-6 month commitment

Full package value: $2,000/mo × 3 months = $6,000

All Jumpstart Package Features Monthly

Consistent Brand Building

Monthly Strategy Adjustments

Priority Content Creation

3-Month Commitment
$1,800/mo
Total: $5,400

Billed monthly. Non-payment of subsequent installments constitutes a breach of contract.

6-Month Commitment
$1,700/mo
Total: $10,200

Billed monthly (save $100/mo). Non-payment of subsequent installments constitutes a breach of contract.

BEST VALUE

WorldClass Retainer

$4,500/mo
Save $500/mo

3-6 month commitment

Full package value: $5,000/mo × 3 months = $15,000

All WorldClass Package Features Monthly

Dedicated Account Manager

Monthly Performance Analytics

Quarterly Strategy Sessions

Priority Scheduling & Production

3-Month Commitment
$4,500/mo
Total: $13,500

Billed monthly. Non-payment of subsequent installments constitutes a breach of contract.

6-Month Commitment
$4,250/mo
Total: $25,500

Billed monthly (save $250/mo). Non-payment of subsequent installments constitutes a breach of contract.

Why Choose a Retainer?

1

Consistency

Regular content builds stronger audience relationships and trust.

2

Cost Savings

Save up to 15% compared to booking individual packages.

3

Priority Service

Get preferred scheduling and dedicated support for your brand.

Hear From Others

Discover how the ICON Method has transformed brands and careers.

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The ICONIC Blueprint: Weekly Strategy, Delivered

Go beyond the algorithm. Subscribe for weekly insights from David Eby on building enduring brand authority. Each issue unpacks the systems, strategies, and narratives that turn professionals into ICONS.

What You'll Get:

Weekly strategic insights and frameworks

Exclusive long-form video breakdowns

Actionable reel concepts and scripts

Behind-the-scenes ICON Method insights

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Frequently Asked Questions

Everything you need to know about our packages, pricing, and process.

Still have questions? We're here to help.

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Brands Aren't Built on Luck. They're Built on Systems.

The agents and creators who win don't chase trends.

They engineer trust.

They build systems.

They become ICONS.

Start Your ICON Journey